Yahoo Algorithm Update - What to Expect

Yahoo Search Blog reported on the 19th, that there would be an update made to "fresh web data and crawling, indexing and ranking algorithms". The post indicated there may be some changes in ranking. It is supposed to be completed by the weekend. The question on everyone's mind, as always, what does thing mean for me?

The new update seems to contain a big push for Domain Authority, and quality links. It looks to me like a very pseudo-Google update. There was talk of Blogs losing SERP, however I cannot confirm that...both of my Blogs moved up in the SERPs. I see that one of my sites that was #1, now is #2...giving it up to it's own landing/category page, which is now ranked #1. A little odd, I must say.

I think Yahoo is making the move and effort to be a fresher index is great, I do wish they would do a better job of taking out the trash. I have not searched with Yahoo, except checking SERP, for many years...I gave it up because of the trash in the index. Sites that load in like 80 seconds and no care for any SEO, paying Yahoo for search phrases...and getting ranked above the more relevant quality pages.

One of my sites right now is outranked by a dead link. I hope there are some more changes, an we are just seeing the progression right now. Authority is a good thing, but it should'nt be the only thing, or have so much weight that the index contains pages that cannot load properly. I remember how it used to be in Yahoo especially, the older your page was the better it ranked. They finally just about got that cleaned up only to do it again? This is not 1997 anymore. I think Authority matters, but so does maintenance and SEO.

Another of my sites is outranked by the one of the biggest keyword stuffing jobs I have ever seen. The site's title is 4 keyword phrases seperated with commas. Load time clocked in at 415.63 seconds on a 28.8, because the page is 1298.86 Kb. It does not validate and has over 100 errors. Heres the real kicker, keyword tags relevance score is 42%. The page also has 188 links going out, not spam I viewed the page......but clearly no mind for any resemblence of SEO. The Domain is 3 years old. Discouraging!

Peace and SEO

Baby


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Google's New Algorithm Update and What is TrustRank?

Beginning July 5Th 2007 Google began implementing some changes in its algorithm. These updates have brought some very drastic changes in the SERPs. The changes / updates lasted for about 3 days through the weekend. It's pretty safe to say at this point that your position now is your "new" position ... until the next update.

Where is Google going with this update?
I personally have thought for some time that Google will look to fully implement TrustRank in 2008. No matter what TrustRank is coming, only the time frame remains a question. I suggest to all webmasters and SEOs that they get on board and read up on TrustRank and its expected criteria, as I suspect it will be very unforgiving. I published a short article on TrustRank criteria back in April you may want to check out. The main drive principal behind TrustRank seems to be the "credibility factor". I did some extensive research last month into building credibility on your site that I have implemented a large percentage of on my sites...incidentally the sites have fared very well in the update. Some moving from non-existence to page 1.

This recent update is being reported as concentrating on TrustRank type criteria. Of course there is the already "well established" use of TruskRank for backlinks...Google seems to have tweaked that. Rumors are that websites using reciprocals are being allowed to rank above natural links. I will tell you this, I haven't seen any proof of this. I cannot disperse this claim as I do not use the method myself, so I welcome some honest research proving this claim. Google has made such clear moves away from unnatural linking in the last month that I find this hard to swallow. I suspect it is quite different. My sites that enjoyed the boost in SERPs have ALL organic links.

The update seems to be taking into account the age of the domain. This is something that is often misconstrued. The age of the domain helps your rank, but lack of agedness does not harm you. The experts from "http://www.seomoz.org/article/search-ranking-factors#f28" gave age of site a 4.1 (exceptional importance). I think however a additional concern here is if your domain expires within a year. I have been telling people to renew domains for some time...I was unable to find it, but a long time ago I read Matt Cutts commenting on how Google "might" construe a domain expiring within a year as "fly by night". So food for thought there.

Lastly, I think you will find Google has reduced the weight of a site's PageRank with the relationship to SERPs. Logically I see the reason for this as follows. High PR sites do link organically, but not much...as they have no need to provide others with links. Very often out bound links from pages with high PR will contain a "nofollow" tag if you do manage to get a link. So I suspect Google thinks if you have alot of high PR backlinks they "may" not be organic but rather an attempt to "bleed" PR. You might even have paid for it. Devaluing PageRank helps to fight paid linking. I see the connection. My question is do I lose some value in my high PR links too that are 100% organic....like Del.icio.us for example....or Digg. I think in the shadow of PageRank, TrustRank will pick up where it has dropped off...so in essence you will only lose link juice to sites that cannot uphold TrustRank. You will be able to identify these sites already because they have probably already take a hit in the SERPs. Now realize the higher the PR the smaller the hit... Sites with High PageRank generally have TONS of backlinks and it would take a much larger adjustment to see the kind of movement we have seen in smaller sites. So if you are linked to a PR6 and they dropped 3 places on the same page in the SERPs with the new update...that is close to equal as a PR2 losing 2 pages. This is just theory, but check out your big links and how they fared in the update...if they lost ground then you probably lost link juice.

As always relevant comments will result in edited posts!

Peace and SEO

Baby


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