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2 Comments:
Good post, I agree. They also have a smart owner - Warren Buffett. He saw that the returns on investment in advertising were great and set (or approved - I think it was set though) the plan to invest in a huge increase in spending on marketing. And he was smart enough to say now you all go do what is best. I know you know the business and make good decisions I trust you to spend the money well.
He gives managers freedom to take risks. If the campaign had been a flop they would have been able to reassess and redirect and wouldn't have to worry about he CEO being fired because they risk they took on advertising didn't work.
Hi Curious,
I agree totally, what a great compant and wonderful use of internal and external resources.
--Melanie
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