August 2007 US Search Market Share Report

Nielsen Netratings report August, 2007

It's that time again...Check up on the search game. I called Google right last month, they have leveled off a bit showing a very trim .3% growth over last month. I do think this has some to do with bad press, and some to do with an overall decrease by most big hitters this month..So I won't be too hard on them.

Yahoo is not exactly showing the type of growth their shareholders are looking for! Losing .2% from last month, when they surely should have been up. Lots of people have got to be wondering at this point if they are just buying up stuff in order to beef up their portfolio and thus sweeten a possible deal.....And if so who?

MSN / Live lost .7% from last month, and thats to be expected. Really what have they done for search recently? You can only ride your "brandwagon" so far until the gas runs out. Yes, they are up big over last year, but they REALLY sucked before Live.

Aol is UP, only .4%..But accomplished what the top 3 failed to do. They have been making big structural changes all year. Honestly, I am getting decent Aol traffic on my sites. Their share of searches has been pretty good and they are delivering a dcent product, for free.

Ask.com, is spending the big advertising bucks to be FLAT. If i had their stock I would be pissed. They are basically flay for month over month, and Year over year. Their share of searches is very small and in danger of being swallowed up by the fast mover My Web.

My Web appeared top ten in June with a 1% share, and clocks in this month with .9%. The reality of this is they are 65,129 searches from spanking Ask.com. They seem to be kinda flat right now, but as any good competitor knows...Watch the new guy, you don't know when they are going to throw a "no hitter".

Everyone else is about the same. There is alot of potential is these lower ranks, and they could just explode at anytime. Players like My Web have huge potential to swallow up under performers in a easy swipe. A little capitol and some marketing would seal the deal on the fate of Ask.com, and Yahoo if they don't get on the stick.

Peace and SEO

Melanie Prough
"Baby"

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