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What is SEO (Search Engine Optimization)?
SEO is improving the volume and quality of traffic to a web site or page from the search engines using natural organic and algorithmic search results (SERPs).

SEO is actually a component of SEM (Search Engine Marketing). Which encompasses many avenues with which to promote a web site or page.
If you have come here looking for SEO help, you have found a blog that can help you. There is much information here to be held and please feel free to comment anytime...Even with a question.

June 12, 2007

Google: Do as I Say, Not as I Do!

Well, Google has done it again. The recent push to erase duplicate content from the Internet spearheaded by Google itself, apparently does not apply to them. Webmasters everywhere are being mistakenly penalized for duplicate content as scrapers steal even their Google sitemaps. While the big 3 engines, with Google at the helm turn up the heat by banning sites who have clearly been scraped and are the VICTIMS. So have a look at Google's duplicate content, or doorway pages...note that they are from Google's copy of DMOZ.

Read the article outlining more here. Apparently Google is spamming the DMOZ. The DMOZ is so critical and difficult to submit to, of course except for Google. Below is how Google's Webmaster Help Center defines duplicate content itself.

Duplicate content
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:
Discussion forums that can generate both regular and
stripped-down pages targeted at mobile devices Store items shown or linked via multiple distinct URLs Printer-only versions of web pages

However, in some cases, content is deliberately
duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.

So clearly for the "PR" value of the Open Directory, Google, as I have said so much recently "has its hand in the cookie jar again"! We never see Yahoo, or Ask behaving so unprofessionally. What do users love about Google anyhow?

Peace and SEO